Bonnie Roupé's App Will Save Lives of Pregnant Mothers in Somaliland
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| Dr. Edna Aden with Bonnie Roupé and picture from a pregnant mother |
Now the app Bonzun is launched for midwives in Somaliland.
During her second pregnancy Bonnie Roupé suffered from poison poisoning but had difficulty finding information online. It was the start of her startup Bonzun - an app that provides qualified health information to pregnant women. She decided to target the Chinese market and moved to Shanghai.
Since the launch of 2015, focus has been on pregnant women in China, but now there is a version for midwives - in Somaliland.
The idea arose when she was introduced to Somaliland's former Foreign Minister, Edna Adan Ismail, who is also known for her humanitarian work. Edna Adan Ismail reported that 59 women in her hospital died last year, 34 of whom had poison poisoning.
"She told me that 'the 34 women had lived today if we had known about your app'. Then I felt we could not wait one day, and it was also a lovely feeling to already have such a clockwise solution. 830 pregnant women a day die of their pregnancy the sooner we get out globally the better. We have been working on this solution for several years and it really feels great that it will be of great use, "says Bonnie Roupé.
Together, they began to spell on a layout and what adjustments Bonzun needed for a launch in Africa.
The goal is primarily to educate healthcare workers so that they have access to the latest maternity care skills.
"We have launched a pilot project in villages located on a mile radius from the hospitals, and in the future, the app will be included in compulsory midwife education. To get an exam you should be able to demonstrate that you can handle the app, "says Bonnie Roupé.
Today, Bonzun has been downloaded a total of 1.8 million times worldwide. In 2-3 years Bonnie Roupé believes that that figure will be up to 60 million. The content does not change - a pregnant women's body works the same as 100 years ago.
"Our app follows the woman throughout the pregnancy, I have created an algorithm of the Swedish maternity care system. Here we are good at predicting and preventing poison poisoning, preeklampsi, to pass into eclampsia, which is a life-threatening condition, "says Bonnie Roupé.
The app is free for users, instead of e-commerce, cooperation with a Chinese insurance company and ads. So far, the company has been funded by a number of entrepreneurs and business angels, such as Paradox founder Fredrik Wester, Pointer founder Hellen Wohlin Lidgard and Brummer & Partners founder Erik Mitteregger.
Now the checkout must be completed properly to launch more languages and focus on both artificial intelligence (AI) and augmented reality (AR).
"The goal is to raise $ 100 million," says Bonnie Roupé.
Source: BREAKIT
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